BBA In Digital marketing

Author: Aakash
Last Updated on : 16 May 2025 03:57PM


BBA In Digital marketing

BBA in digital marketing is one of the best career choices for the students looking to make a career in the digital marketing industry. With the rising development of the technology it’s dependency has been maximized across all industries creating more business opportunities. Now the businesses find it easier to expand across the world due to the simplicity brought to the process with the technological solutions. With the results, BBA in marketing including digital marketing or the majority in digital marketing can be a wonderful career opportunity for this generation. 

Students with a good understanding of technology and a great interest in the field can do better than others. However, the students have to do hard work and show dedication toward growing multiple skills as this is the ever-changing field that requires the deep analysis of things, and the updated skills as per the requirement of today. 

If a candidate considers both the marketing and digital marketing, then there are more career opportunities to take into account. 

Highlights of BBA in digital marketing

Under the  course of BBA in digital marketing, the students undergo the different stage procedures to master the course, and become a professional in the technical industry. Find out the things about the foundations of the BBA course in digital marketing and explore more about it. 

 

  1. Basic foundations of the course: 

The students can develop the basic foundations related to different subjects of business. BBA course includes the foundational subjects of business including accounting, business studies, law, finance, marketing, etc. The candidates discover the foundations of the course, and become fluent in taking their earning to the next level. 

 

  1. Exploring the specializations and select one: 

The candidates explore different specializations of the business administration in digital marketing. They select one among the available ones from SEO, SEM, social media marketing, influencer marketing, web analytics, content marketing and copywriting, advertising, etc. the right selection helps them to go broad in a specific specialisation and go for the same career opportunities. However, they learn about everything, but choose one specialization to master all the relevant concepts. 

 

  1. Developing the technical and practical skills: 

The students have to work on the technical and practical skills to do research on the marketing trends, and discover the new strategies to promote businesses. They come to know about different tools they will use in the procedure, and the basic skills to keep up with the challenging needs of the industry. 

 

  1. Learning material adhering to the industry requirements: 

Digital marketing BBA curriculum adheres to the industry requirements so that the candidates explore the undiscovered values of the industry without compromising on the quality. The learning material is always developed according to the evolving needs of the University and the latest updates. Even the learners get insights on the latest updates to create strategies for the growing needs of the industry. 

There are many more things about the highlights of the course that are covered in BBA in digital marketing subjects. Below are the things that are covered under the subjects of BBA in digital marketing: 

 

  1. Mastering the important skills related to the industry

  2. Finding the right career opportunity among multiple options

  3. Work on real projects and undergoing the internship programs

  4. Online learning options through various Universities

  5. Flexibilities in online learning mode

 

Popular BBA In Digital marketing colleges in India: 

  1. Symbiosis Centre for Management Studies (SCMS), Pune & Noida

  2. NMIMS (Narsee Monjee), Mumbai

  3. Amity University, Noida

  4. Manipal University Jaipur (MUJ)

  5. Lovely Professional University (LPU), Punjab

  6. Jain University, Bangalore

  7. UPES, Dehradun

  8. Woxsen University, Hyderabad

  9. Christ University, Bangalore (BBA with Digital Marketing electives)

  10. Galgotias University, Greater Noida

BBA in digital marketing syllabus: 

BBA In Digital marketing syllabus is developed as per the highlights mentioned above. The syllabus includes different subjects and courses. There are a total of 6 semesters in the graduation course, and there are different subjects with the relevant curriculum that can be changed as per the University criteria. 

 

Mode of BBA in digital marketing: 

There are many students who need to do a job to earn their livelihood after the intermediate examinations. These professionals can take the real-time experience in their jobs, and earn an online degree in digital marketing form a reputed University. There are various Universities offering Online BBA In Digital marketing. 

BBA In Digital marketing Jobs:

In the highly evolving technological environment all over the world, the jobs are rising in the field of digital marketing. The students can get the right opportunities in India and even overseas according to their industry skills and interview cracking abilities. 

 

The industries selecting digital marketing graduates: 

  • E-commerce (Amazon, Flipkart, Meesho)

  • Digital Marketing Agencies (Webchutney, WATConsult)

  • IT & SaaS Companies (Zoho, Freshworks)

  • Media & Entertainment (Hotstar, Zee5)

  • Startups & D2C Brands (Mamaearth, Boat)

  • Banks & FinTech (Paytm, Razorpay)

 

Expected Salary for Digital Marketing Graduates: 

The entry level salary is still dependent on the skills of the students. The graduates with good communication, technical practical, and good work experience can crack great salary packages. As per the average packages, the graduates can earn up to 3-5 lakhs a year in the beginning stage. BBA in digital marketing salary rises as per the quality of experience of the candidates. 

 

Conclusion: 

Digital marketing is a growing field which needs dedication and attention to the newer changes. Enthusiasts who are interested in updating themselves, learning new things, and using their best skills with good strategy-building powers can really do well in the industry. 

However, choosing the right college with good faculty and career opportunities is important to grow faster, even with a good skill set. The students must pursue good work experience through internships during their graduation time, and achieve their degrees to get the best job roles. 

e packages, the graduates can earn up to 3-5 lakhs a year in the beginning stage. The professionals working in the field can get the competitive advantage by working on their goals. BBA in digital marketing salary hikes come with the added quality experience of the candidates. 

 

The Conclusion: 

 

Digital marketing is a growing field which needs dedication and attention to the newer changes. Enthusiasts who are interested in updating themselves, learning new things, and using their best skills with the good strategy building powers can really do well in the industry. 

 

However, choosing the right college with good faculties and career opportunities is important to grow faster even with the good skill set. The students must pursue good work experience through internships during their graduation time, and achieve the degrees to get the best job roles. 

 

 

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