1. Web Analytics terminology, concepts and models
2. Account set-up, Goal Configuration and Funnels
3. Audience, Traffics sources
4. Campaigns and Testing
5. Scheduling and Delivery
6. Bounce Rates
7. Site speech and search
8. Events and conversions
9. Data Analysis
10. Dashboards
11. Analytics and reporting ( real time, competitive intelligence)
12. Google-specific, social media,
13. Legal aspects
