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Author :
Neha Rehman |
For someone wanting to break into management, marketing, finance, HR, or start their own business, choosing the right BBA program is one of the most important career decisions they'll make. With its flexible format and intensive career focus, the Amity Online BBA course stands out among the most popular management programs in India.
The Amity Online BBA course is built as a 3-year, 6-semester program. Students are introduced to the fundamentals of management with courses on marketing, finance, HR, and strategy, with the curriculum building management skills to an advanced level and integrating an application focus and area of specialization.
The flexible nature of the program is one of its greatest benefits. Students can partake in live classes, access lectures, and complete assignments and exams, all from the comfort of their own home. This makes the program ideal for all, including fresh 12th graders and working professionals.
The program focuses on management and business skills, opening a wide variety of career options. Graduates are able to gain careers in finance, HR, operations, marketing, as well as pursue business analytics. Additionally, because of the diversity of skills, area of specialization, and level of industry experience, a graduate may earn anywhere from INR 6 lakh to INR 14 lakh per annum in India, with a focus on a management or analytics career. This degree also serves as a solid foundation for one to pursue an MBA or a post-graduate degree in Management.
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Particulars |
Details |
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Course Name |
Bachelor of Business Administration (BBA) |
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Mode |
100% Online |
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Duration |
3 Years |
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Semesters |
6 |
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Eligibility |
10+2 from a recognized board |
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Learning Platform |
Amity Online LMS |
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Study Format |
Live Classes + Recorded Lectures |
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Exams |
Online Proctored Exams |
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Weekly Study Requirement |
12–15 Hours |
The program is structured to allow students to learn applicable business skills, while allowing them to work around their personal and professional schedules.
The Amity Online BBA is a 3-year program with 6 Semesters. Each semester lasts around 6 months.
Students have the option to study at their own pace by utilizing the Recorded Lectures and have the opportunity to attend Live Sessions with Faculty. The flexible nature of this program allows students the opportunity to manage their studies alongside working, family, and business responsibilities.
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Component |
Details |
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Standard Duration |
3 Years |
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Number of Semesters |
6 |
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Semester Duration |
6 Months |
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Weekly Learning Hours |
12–15 Hours |
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Learning Mode |
Fully Online |
The Syllabus is intended to offer students an understanding of the fundamentals of Business Administration and Management. Starting with the Basics of Business, students are guided towards the more advanced concepts of Management and Business Strategy.
Semester 1
The first Semester is geared towards the students' understanding the basics of Business and Management.
Accounting Fundamentals
Principles of Marketing
Management Foundation
Business Statistics
Business Communication
Semester 2
This semester provides an understanding of human resources and financial management.
Semester 3
This semester introduces students to the management of business operations.
Principles of Organizational Behaviour
Essentials of Production and Operations Management
Research Methods for Managers
Cross-Cultural Management
Financial Markets and Services
Semester 4
This semester includes consumer behavior and entrepreneurship.
Operations Research
Principles of Consumer Behaviour
Fundamentals of Entrepreneurship
Sales and Distribution Management
Fundamentals of Project Management
Semester 5
This semester introduces advanced and strategic business concepts.
Marketing in the Digital Age
Business Strategy
Professional Ethics
Managing Customer Relationships
Financial Planning
Quality Management
Semester 6
The focus is on leadership and the application of learned concepts.
Fundamentals of International Human Resource Management
Brand Management
Fundamentals of Retailing
Dissertation / Project Work
The curriculum supports learning with practical projects and case studies to help students develop the ability to solve business problems.
Also Read: Difference between Online BBA and Regular BBA
The Amity Online BBA program enables students to select industry-relevant specializations.
These include:
Data Analytics
Business Analytics
Travel and Tourism Management
International Business
Marketing
Finance
Human Resource Management
These options allow students to develop industry-specific skills.
Learning Methodology
The Amity Online BBA program integrates new methodologies in education with:
This makes learning more flexible while maintaining the quality of education.
The Amity Online BBA degree develops the necessary skills to work in various industries, including but not limited to banking, consulting, retail, e-commerce, IT, healthcare, hospitality, and working with startups.
The program prepares students to work in the corporate sector or embark on their own business ventures.
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Job Role |
Key Responsibilities |
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Financial Analyst |
Financial planning, forecasting, market analysis |
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Marketing Executive |
Brand promotion, campaign management |
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HR Executive |
Recruitment, employee engagement |
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Operations Executive |
Business process management |
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Business Development Associate |
Client acquisition and growth |
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Sales Executive |
Revenue generation and customer management |
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Business Analyst |
Data analysis and process improvement |
Career choices and options along with their average salaries are shown in the table below.
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Career Role |
Average Salary Range |
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Financial Analyst |
INR6,00,000 – INR6,92,500 |
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HR Manager |
INR9,00,000+ |
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Operations Manager |
INR11,20,000+ |
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Marketing Manager |
INR14,80,000+ |
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Business Analyst |
INR6,00,000 – INR12,00,000 |
Most graduates will take on entry-level positions. With work experience and further certifications, they will be able to break into management positions.
Amity Online has a number of personal career services to assist students in becoming work-ready.
Amity Online has established a number of hiring partnerships across multiple industry sectors and provides career services throughout the learning process.
The Amity Online BBA Course is flexible for three years, combines comprehensive business management education, and has great career opportunities. Most students prefer online courses because they have the flexibility to choose where and when they learn.
The course contains specializations that are useful in the corporate industry. The course contains practical projects, career-oriented coursework, and offers a course that is internationally recognized, which makes the course a worthwhile investment. The course is also useful if you want to work, start a business, or pursue higher studies. The course will provide you with opportunities to grow your career.
Also Know: Is Online BBA Worth It in India?
The Amity Online BBA course takes three years, consisting of six semesters and offers online learning flexibility.
After the Amity Online BBA, a salary in the range of INR6 LPA to INR14 LPA can be expected in the fields of finance, marketing, and HR and operations amongst others, depending on the skills and business area of the individual.
Yes. The course is designed with working professionals in mind. The recorded lectures and web-proctored exams allow flexibility.
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