The UPES Online MBA in marketing grants full access to the modern marketing and digital strategies that are mandatory for a successful career, thus providing an in-depth knowledge of the specialisation.
The course is designed for graduates from any stream with a good percentage.
UPES Online courses are delivered by faculty members from IITs, IIMs, and Ivy League universities, who guide students to develop exceptional leadership and management capabilities.
The UPES graduates achieve salary increases of 45 percent and they receive job placement assistance from multiple partner companies.
An online education program at the university provides students with affordable learning options through flexible study schedules and scholarships awarded based on academic achievement.
Duration: 2 years
Mode: Flexible Online Mode
Fee: INR 1,75,000/- for Indian Students
$2,700 For International Students
UGC-Entitled Program: Yes
Zero Cost EMI: available
Global Standing: UPES stands among the top 2% of universities worldwide
Academic Delivery: The program adopts a weekly learning format in a structured way, comprising modules and live sessions.
UPES Online degrees are acknowledge world wide. The following are the major recognitions across the country.
NIRF Ranked: Overall rank 45; 43 in Engineering and 36 in Management
UGC and AICTE Approved: Authorised to offer online UG & PG degree programs.
Accredited by NAAC: A grade
Accredited by the International Accreditation Council for Business Education (IACBE), USA
Times Higher Education World University Rankings 2025: 7th rank in India
QS Global Rank: Ranked No. 1 private university in India for academic reputation
Employability Rating: Awarded 5 Stars for Employability (Placements) by QS
Placements Record: 100% placements consistently over the last five years
Faculty Excellence: 46 faculty members listed among the world’s top 2% researchers
The applicants can be:
GRADUATE FRESHERS
PROJECT MANAGER
SENIOR MANAGERS
EARLY PROFESSIONALS
ENTREPRENAURS
CORPORATE EMPLOYEES
REMOTE STUDENTS
The UPES Online MBA in Marketing Management is a 2-year postgraduate program open to graduates from any stream with at least 50% marks.
Students from any UGC DEB-recognised online or distance universities, as well as from CA, CS, or ICWA, can also get into the course.
If you are a working professional with 2 years of professional experience and 45% of marks, you are welcome to enrol.
At UPES, the following are the fee details for the 2-year Master's program in Marketing Management.
|
Program |
Fee (INR) |
||
|
First Year |
Final Year |
Final Year |
|
|
MBA in Marketing Management |
95,000 /- |
80,000/- |
1,75,000/- |
Other Prescribed Fee:
|
Fee Type |
Amount |
|
Convocation Fee |
Rs. 2,000/- (to be paid in penultimate semester) |
|
Alumni Fee |
Rs. 1,500/- (at the time of registration) |
|
Supplementary Examination |
Rs. 1,000/- per subject |
|
Re-evaluation of the Answer Sheet |
Rs. 250/- per subject (Refundable if error is found) |
|
Duplicate Grade Card |
Rs. 500/- per set |
|
Transcript Fee |
Rs. 500/- per set |
|
Duplicate Degree |
Rs. 2,500/- |
Payment options: Full program, yearly, or per semester
Refund policy: Structured fee refund policy available
The University's learning methodology is infused by:
Practical Skill Development: The MBA program is a blend of theory and practice that results in attaining good technical and management skills by participating in projects, solving real-world problems, and learning through experience.
Interactive Learning Methodology: It is a learning system that unites the use of collaborative group work, micro-lessons, virtual labs, and mentorship.
For an MBA in Marketing, the curriculum is given as follows:
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Semester 1:
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Semester 2:
|
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Semester 3:
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Semester 4:
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The Online UPES MBA in Marketing Management provides an evaluation system which combines ongoing assessments with final tests.
3-hour-long semester-end exams assess students through multiple-choice questions, case studies and descriptive questions.
The evaluation process divides assessments into two parts, which include 30% of the marks for assignments and 70% for exams.
A mandatory part of the assessment is that students must attend 75% of classes to be eligible for evaluation.
The university provides three options for students to request re-evaluations, supplementary exams, which cost INR 1,000 per subject, and exam extensions, which can last up to two years according to university guidelines.
The dedicated placement support service provides career development assistance together with hiring information.
The program offers students customised resume development, communication training and interview coaching.
The program provides students with continuous mentoring and counselling services and ongoing support for their well-being.
A specialised Runway Incubator program supports entrepreneurship through funding resources and advisory support.
After completing the Online MBA in Marketing Management UPES course, you get immense career opportunities to become:
Chief Marketing Officer (CMO)
Marketing Director
Brand Manager
Digital Marketing Manager
Product Marketing Manager
Marketing Manager
Marketing Executive/Coordinator
Online UPES MBA in Marketing Management program graduates can take up well-paid positions as per their experience and skills.
|
Job Roles |
Avg. Annual Salary (INR) Approx. |
|
Chief Marketing Officer (CMO) |
20 - 40 LPA |
|
Marketing Director |
20 - 34 LPA |
|
Brand Manager |
20 -35 LPA |
|
Digital Marketing Manager |
17 - 30 LPA |
|
Product Marketing Manager |
6.5 - 12 LPA |
|
Marketing Manager |
12 - 19.2 LPA |
UPES, Dehradun, Uttarakhand, is a top educational institution known for its excellent academic performance and global outlook.
UPES Online follows the core values of “Respect, Innovation, Passion, Inclusivity, and Trust."
The School of Leadership's unique signature courses and industry-integrated learning provide students with real-world exposure through live projects, case studies, and simulations, preparing them for future leadership.
UPES Online Courses are a part of elite international memberships and global partnerships that give students and faculty access to worldwide networks, collaborative research projects, and professional development opportunities.
The program has been approved by UGC and given NAAC A accreditation.
Career support is given to students by more than 300 industry partners.
Attractive Scholarships are provided to eligible students.
The institution has consistently delivered quality Education and Excellence for 21 Years.
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UPES Online MBA offers diverse specialisations in:
Digital Business
Marketing Management
Human Resources Management
Finance Management
Operations Management
International Business Infrastructure Management
Logistics and Supply Chain Management
Oil and Gas Management
Power Management
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