Online Master of Business Administration in Digital Marketing

University ID : TK2378

Online MBA in Digital Marketing by NMIMS Online

Last Updated on : 18 Feb 2026 11:45AM

Online MBA in Digital Marketing (MBA)

About Course

NMIMs Online MBA in Digital Marketing Course Overview

The Online NMIMS MBA in Digital Marketing is designed to teach the core business concepts and skills to create the transition to digital business models and platforms. 

You are prepared for careers in digital strategy, online business management, and technology-driven enterprises.

The NMIMS Online MBA in Digital Marketing Management is a 2-year postgraduate course.

NMIMS Online Course Features are:

  • Career-oriented programs aligned with current industry needs.

  • A healthy mix of courses and workshops to build a strong knowledge base as well as develop hands-on skills.

  • Specific Inputs through continuous interactions with Business and HR leaders, along with doing live corporate projects in multiple.

  • Enable flexible learning through technology-driven platforms.

The university provides Strong Career Support for dedicated career services and access to 500+ hiring partners.

Program Highlights

  • Duration: 2 years 

  • Mode: Flexible Online Mode

  • Fee: INR 1,05,000/- Yearly

  • UGC-Entitled Program: Yes

  • Zero Cost EMI: available

  • Global Standing: NMIMS stands among India’s Top 50 Universities 

  • Academic Delivery:  The weekly modules, together with live sessions, create a systematic learning system for students. The entrepreneurial sessions show students real business situations.

  • The available resources include videos, e-books and interactive learning materials together with digital library access. 

  • The assessment system uses online exams, which AI monitors to ensure fair testing.

NIMIMS Program Accreditation and Validity

NMIMS Online MBA, UG, and PG degrees are credible and accepted worldwide since the university has major national and international recognitions. 

  • NIRF 2025, Ranked: Ranked among the Top 60 Universities in India 

  • UGC and AICTE Approved: Authorised to offer online UG & PG degree programs.

  • Accredited by NAAC: A++ with 3.67 CGPA grade

  • PCI Pharmacy Council of India Approved Programs SPTM

  • FT Ranking 2024 ranked 94

  • ABET-accreditation for B. Tech Programs  

  • EQUIS Accreditation for all Business and Management programs 

  • AACSB ACCREDITED is identified for Global Recognition  

  • UGC Category 1 University by MHRD in Research Focused 

  • Placements Record: 100% placements consistently over the last few years

Who Can Apply

The applicants can be:

  • GRADUATE FRESHERS  

  • CAREER GAP RETURNEE

  • ENTREPRENAURS

  • CORPORATE EMPLOYEES

  • WORKING PROFESSIONALS  

  • REMOTE STUDENTS

  • ENTERPRENAUR

NMIMS Online MBA Eligibility

NMIMS Online MBA in Digital Marketing Management is a 2-year PG program. The basic eligibility criteria are:

  • 50% marks in graduation with any stream

  • As per the rule, the university provides admission on 45% for SC/ST/OBC/PwD candidates.

NIMIMS Online MBA in Marketing Fees

At NMIMS, students can choose a fee payment option on semesterwise or yearly basis.

Program

Electives

In Applied Finance 

(Choose 1)

Fee (INR) 

Per Semester Fee

Yearly

MBA in Marketing 

Management  

  • Brand Management

  • Consumer Behaviour

  • Integrated Marketing Communications

  • Sales Management

  • International Marketing

  • Services Marketing

  •  Digital Marketing

55,000/-

1,05,000/-

The other details are as follows-

  • Admission Processing Fee of INR 1,200/- applicable for all admissions.

  • An initial amount of  INR 10,000/- from the program fee will be collected at the time of registration.

  • Exam fee:  INR 800/- per subject, per attempt

  • Project fee: INR 800/- per attempt

Scholarship Policy

The University offers special incentives to the Indian armed forces, Defence Personnel, and their immediate family with a 20% Defence Scholarship on the program fee.

What You Will Learn

NMIMS University provides a complete overview of global digital e-commerce to students through its online Digital Marketing Management program at NMIMS.

What you will achieve after course completion

  • The university’s Digital Business Management program develops analytical abilities and digital strategy competencies in practical ways with actual business simulations.

  • You get the advantage of a worldwide alumni network that is present in more than 8,000 corporations, SMBs, and startups in India and other countries.

  • Learners are trained in analysing digital data, making informed decisions, and confidently presenting business insights in a professional setting.

NMIMS MBA in Digital Marketing Semester-wise Syllabus

Foundation Module: HBPE

  • Management Communication

  • Financial Accounting

  • Quantitative Methods

  • Mathematics for Management

  • Finance

  • Spreadsheet Modelling - Excel 2013

Term 1 (Core)

  • Financial Accounting: Information for Decisions

  • Organisational Behaviour

  • Marketing Management

  • Business Statistics for Decision Makers

  • Quantitative Methods Online Course - HBR

  • Spreadsheet Modelling Online Course: Excel 2013 - HBR

  • Financial Accounting Online Course - HBR

Term 2 (Core)

  • Information Systems for Managers

  • Operations Management

  • Business Communication

  • Corporate Finance

  • Management Communication: Complete Online Course - HBR

  • Mathematics for Management Online Course - HBR

  • Finance Online Course - HBR

Term 3 (Core)

  • Managerial Economics

  • Strategic Management

Term 3/4/5 (Electives)

  • Marketing in a Digital World

  • Consumer Behaviour

  • Marketing and Web Social Media Analytics

  • Social Media and Content Marketing

  • Integrated Marketing Communication

  • Search Engine Optimisation & Search Engine Marketing

  • Mobile and Email Marketing

Term 6

Capstone Project

Term 7

Project or Industry Experience 

Term 8

Project or Industry Experience 

Digital Tools

The university offers a student portal which students can access at any time to view both live and recorded lectures for their studies.

The platform provides complete access to all classes and resources, and support services from a single location.

NMIMS MBA Exam and Grading

At NMIMS, each subject’s final grade includes two mandatory components: Internal Assignments (IA) and the Term End Examination (TEE). 

Students need to finish both requirements while achieving a 50 per cent overall score to pass the course. 

The failure to complete any requirement will lead to either a failing grade or an incomplete status, which will apply to all students who performed well in their other assessments.

NMIMS Placement and Career Support

The university provides students with organised placement assistance programs to achieve career success. The students receive assistance, which includes three main areas of support for their career development needs.

The coaching program for students provides individualised assistance, which includes resume development, cover letter writing, video profile creation, and professional communication skills. 

The mock interview process provides assessment results which help candidates to develop their strengths while working on their weaknesses. The placement process includes pre-placement presentations, aptitude assessments, group discussion sessions, and interview evaluations, while the highest performers receive certification.

Students' achievements are honoured with an official certificate issued by NMIMS CDOE as a testimonial to their commitment to excellence and knowledge.

NMIMs MBA Career Opportunities 

After completing the NMIMS Online MBA in Digital Marketing Management course, you get immense career opportunities to become:

  • Digital Marketing Manager

  • Content Marketing Manager

  • SEO Manager / PPC Manager

  • Product Marketing Manager

  • Director of Digital Marketing

  • VP (Vice President) of Marketing / CMO (Chief Marketing Officer)

Salary Insights

Graduates from the NMIMS Online MBA program can obtain high-paying employment opportunities in analytics roles, technology positions, research fields and academic careers.

Job Roles

Entry-level salary (INR)

Digital Marketing Manager

8 -  15 LPA

Content Marketing Manager

8 - 20 LPA

SEO Manager / PPC Manager

6 - 10 LPA

Product Marketing Manager

5 - 9 LPA

Director of Digital Marketing

6 - 15 LPA

VP (Vice President) of Marketing / CMO (Chief Marketing Officer)

15-25 LPA

About the University NMIMS CDOE  

Narsee Monjee Institute of Management Studies - Centre for Distance and Online Education is India's (NMIMS CDOE) is India's leading online learning institute for career-led education, founded in 1994 as a distance education branch of SVKM's NMIMS.

The educational institution at NMIMS CDOE is known for its achievements, innovative solutions, and professional workforce development. 

The institution establishes its educational direction through its mission and vision, which emphasise international standards, career opportunities and continuous education. 

The firm vision and mission create an educational framework which enables students to acquire the skills necessary for their future professional endeavours.

NMIMS CDOE programs are UGC-aligned and valued by top employers. It has developed and delivered quality education programs, curriculum, and services in a democratic way to give equal opportunity for everyone.

Why Choose  NMIMs online :

  • The UGC has approved the program, which received NAAC A++ accreditation.

  • The institution partners with over 500 companies to provide career support services for its students. 

  • The institution offers attractive scholarships for students.

  • The institution has maintained its dedication to delivering quality educational programs for more than 40 years.

Admission Process

  • Visit Trainingskart.com.

  • Go to the NMIMs Online MBA in Digital Marketing Management.

  • Fill the application form.

NMIMS MBA Specialisations

Flexible NMIMs Online MBA Program offers electives in various fields, given below:

NMIMS CDOE Online MBA offers electives in:

  • Business Management

  • Financial Management

  • HR

  • Marketing

  • Operations & Data Science

  • Applied Finance

  • Digital Marketing

  • Leadership and strategy

  • Marketing

  • Operations & Supply Chain

 

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FAQ's
The Online MBA in Digital Marketing is a 2‑year postgraduate program delivered entirely through a flexible online mode with weekly modules, live sessions, and interactive learning resources.
Candidates must have at least 50% marks in graduation from any stream. For SC/ST/OBC/PwD applicants, a minimum of 45% marks is accepted.
The program fee can be paid either semester‑wise (₹55,000 per semester) or yearly (₹1,05,000 per year). Additional fees may include a registration fee and exam/project fees. 
Graduates can pursue roles such as Digital Marketing Manager, SEO/PPC Manager, Content Marketing Manager, Product Marketing Manager, and other leadership positions in digital marketing and strategy. 
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