1. SEO key concepts, terminology and techniques
2. Search Results, positioning and benefits
3. Site Audits, The Mechanics of Search
4. On-Page Optimization
5. SEO process, Site maps & Google Search console
6. Customer insights, Analysis and review
7. keyword research, competition and selection
8. Content updates and layout, Meta tags
9. Off-page Optimization
10. Inbound links and link-building, Ranking
