Master of Business Administration Online In Digital Marketing

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University ID : TK2368

Online MBA in Digital Marketing by Amity University Online

Last Updated on : 16 Jan 2026 12:45PM

Online MBA in Digital Marketing (MBA)

About Course

Amity University Online provides an online MBA in Digital Marketing Management program. This allows students to gain fundamental knowledge of both business and internet marketing. The program is UGC recognised and AICTE approved. It is one of the few online MBAs in India that has received a global ranking by QS. 

The course covers core MBA streams of finance, marketing, leadership and strategy along with the domain specialisation in digital marketing. It includes tools like search engine optimisation (SEO), social media marketing, content strategy, analytics and e-marketing. Students develop their skills on real cases and projects, so they can apply their knowledge to real business scenarios.

Online MBA in Digital Marketing Program Highlights

Feature

Details

University

Amity University Online

Program Name

MBA in Digital Marketing

Duration

2 Years

Mode of Learning

Fully Online

Approval

UGC-Recognised, AICTE-Approved

Eligibility

Bachelor’s degree from a recognised university

Key Subjects

SEO, Social Media Marketing, Digital Advertising, Analytics, Brand Management

Learning Method

Live classes, recorded lectures, case studies, projects

Ideal For

Fresh graduates and working professionals

Career Outcomes

Digital Marketer, Brand Manager, Marketing Analyst, Growth Manager

Accreditation and Degree Validity

  • The degree of MBA is granted by Amity University Online which is a recognised private university in India.

  • The course is recognised by the University Grants Commission (UGC).

  • It is based on the AICTE’s norms for management studies.

  • The online MBA degree has the same value as a regular full-time MBA for job and higher studies.

  • The degree is recognised by private concerns and public undertakings as and when they formulate recruitment policy.

  • Additionally, the program is recognised around the world, with international rankings that attest to its quality. 

Who should apply? 

  • Graduates aspiring for a career in digital marketing and e-business management. 

  • professionals who want to improve their marketing skills while they're still working 

  • Business owners and entrepreneurs are seeking to scale their brands on digital platforms. 

  • Marketing talents who wish to move from traditional marketing to the world of digital. 

  • If you are a fresher and wish to pursue an MBA course that is relevant to the industry and want to learn through flexible online mode.

Eligibility Criteria for MBA in Digital Marketing

  • The candidate should have completed a bachelor's degree in any discipline from a recognised university.

  • Applicants should possess a bachelor's degree in any discipline from an accredited university.

  • A UGC-approved degree or an equivalent recognised authority.

  • There is no mandatory work experience to apply, so the course is a good fit for those just out of university.

  • Professionals from all backgrounds are welcome to apply.

  • The admission will be given based on the eligibility criteria of Amity Online. 

Course Duration

The duration of the MBA in Digital Marketing from Amity University Online is flexible and it can be adjusted to the convenience of the students. The program gives students the opportunity to pursue studies at their own pace and balance their personal and professional lives while completing the degree within the designated time. 

Particular

Details

Total Duration

2 Years

Number of Semesters

4 Semesters

Learning Mode

Fully Online

Study Flexibility

Self-paced with live and recorded sessions

Maximum Completion Period

As per university and UGC norms

Fees Structure

The fees for the Amity University Online MBA in Digital Marketing are quite transparent and there will be no hidden fees for your education. The institution also offers flexible payment methods to ease the financial strain of the students. 

Fee Component

Details

Total Program Fee

Approximately INR 1,99,000

Fee Payment Mode

Semester-wise or EMI options

EMI Facility

Available with zero-cost EMI plans

Registration Fee

Included in the total fee

Additional Charges

No hidden costs as per university norms

What will You Learn? 

The Amity University Online MBA in Digital Marketing program provides you with a solid foundation in business along with hands-on digital marketing knowledge. You’ll learn how to develop marketing plans, predict consumer behaviour, and create powerful brands. 

It also allows you to strategise digital campaigns, measure performance, and make intelligent marketing decisions. You will be confidently capable of managing the responsibilities of a digital marketing professional in today's businesses after completing the program. 

Semester-Wise Curriculum

Amity University Online’s MBA in Digital Marketing is a detailed syllabus related to a semester-wise management course that develops strong management fundamentals and then concentrates on more specialised digital marketing skills. 

Semester

Key Subjects

Semester 1

Management Concepts, Accounting for Managers, Business Communication, Marketing Management

Semester 2

Financial Management, Human Resource Management, Business Research Methods, Digital Marketing Fundamentals

Semester 3

Search Engine Optimisation (SEO), Social Media Marketing, Consumer Behaviour, Data Analysis for Marketing

Semester 4

Digital Advertising & Media Planning, Content & Brand Strategy, Marketing Analytics, Project / Dissertation

Learning Methodology

The MBA in Digital Marketing at Amity University Online follows an easy-to-understand and highly flexible curriculum. This pace gives students the opportunity to work at their own speed. 

Classes are conducted mostly through video lectures, which are taught by instructors and industry professionals. The videos are accessible 24/7 so students can decide when they want to study and they can watch the lectures more than once in case they want to review.

The course also includes optional live sessions for doubt clarification, guest lectures and webinars by industry-leading experts. Students can communicate with teachers and fellow students through online discussion forums and learning platforms. This improves their learning and keeps them connected throughout the course.

Examination and Evaluation

Amity University Online has a transparent examination system for the MBA in digital marketing education service. The assessment is designed to test both theory and practice of the subject. This results in a well-balanced approach to learning for the students.

The students are assessed because of the combined result of the internal assessment and the end-term exam. The internal assessments consist of assignments, quizzes and project work administered to students during the semester. The final examinations are held online and supervised. 

Placement Assistance and Support 

Amity University Online offers the students excellent placement support to guide them to get job exposure after an MBA in Digital Marketing. The help is aimed at helping candidates acquire job-ready skills and boost their confidence for interviews and professional roles.

Students are advised on how to write resumes, prepare for interviews, and communicate professionally. The university also posts jobs on its career portal and directly with students to its hiring partners in various industry sectors. 

Placement Support Area

Details

Career Guidance

Help with career planning and job search strategy

Resume and Profile Support

Assistance in building professional CVs and LinkedIn profiles

Interview Preparation

Practice sessions and mock interviews

Job Opportunities Shared

Access to job listings and recruiter connections

Recruiter Network

Over 500+ hiring partners

Total Job Opportunities (Recent)

Over 3,000+ opportunities shared with students

Students Placed (2025 Data)

More than 1,000 students received job offers

Highest Salary Package (2025)

Up to INR 18 LPA

Common Salary Range

Average salary ranges around INR 6–8 LPA for online MBA graduates

Career Opportunities

  • Digital Marketing Manager

  • SEO Specialist

  • Social Media Manager

  • Performance Marketing Executive

  • Content Marketing Manager

  • Brand Manager

  • Marketing Analyst

  • Growth Marketing Manager

  • E-commerce Marketing Manager

  • Digital Campaign Manager

Salary Insights

The salary after the completion of an MBA in Digital Marketing from Amity University Online may vary for students. It depends on their experience, job role, industry, and company. Recent placement data suggests that a significant proportion of online MBA graduates secure competitive salary packages and that salaries tend to increase with work experience. 

Salary Measure

Estimated Figures 

Average Salary Range

INR 4,00,000 to INR 8,00,000 per year (typical range for online MBA graduates

Typical Fresh Graduate Salary

Around INR 4,00,000 to INR 6,00,000 per year

Higher Salary Range (With Experience)

Up to INR 18,00,000 per year for well-prepared candidates

Industry Salary Variation

Salaries can be higher in sectors like marketing, technology, consulting, and analytics.

About Amity University Online 

Amity University Online is the online platform of Amity University, which has been developed to provide the best quality of higher education in an online mode. The university is designed to make education flexible and accessible to students from all over India as well as abroad without compromising on the quality of education. 

The courses are designed as per the UGC guidelines and taught by experienced faculty. The online learning platform uses modern learning technologies. You will get recorded lectures, live academic support, digital resources and much more so that students gain practical knowledge. 

The university is committed to helping learners create industry-relevant skills. Those are aligned with their current as well as desired career paths. 

How to apply for admissions? 

The process of registration & admission for the MBA in Digital Marketing at Amity University Online is simple and can be done online. Candidates may complete the procedure by following the instructions given below in an easy and guided way.

  • Browse Trainingskart.com.

  • Proceed to the Online MBA by Amity Online University tab.

  • Enter your personal information and your academic details in the application form.

  • Upon completion, the counselling cell will get in touch with you soon to assist you with the rest of the admission procedure.  


FAQ's
Yes, the online MBA in Digital Marketing offered by Amity University Online is approved by the University Grants Commission (UGC).

Yes, the degree is valid for private sector jobs and higher education. Acceptance for government jobs depends on the specific recruitment rules.

 

The program duration is two years and is divided into four semesters.

 
Yes, the program is suitable for working professionals due to its fully online and flexible learning format.

No, work experience is not mandatory. Fresh graduates can also apply.

 
Applicants must have a bachelor’s degree from a recognised university.
Classes are conducted through recorded video lectures, along with optional live sessions and webinars.
Examinations are conducted online in a proctored format, along with internal assessments during the semester.
The total program fee is approximately INR 1,99,000, with EMI options available.
Yes, as per UGC guidelines, online MBA degrees hold the same academic value as regular degrees.
Graduates can work in roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, and Marketing Analyst.
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