Jewellery Merchandising is both a skill and an art. Pricing, Packaging, Display and placement must be given as much thought and planning as the jewellery itself in order to effectively convey its quality and value. This class combines traditional visual merchandising concepts that apply to physical storefronts as well as branding concepts and catalogue and internet merchandising strategies.
It is an extensive course covering a product from Research, training individuals to trend Forecasting, Conceptualizing, to Corel draw, Cad, Manufacturing, Visual Merchandising, Branding, Sales, Packaging and much more.
Merchandising management has never been more important to the success of a retail jewelry store than it is today. Consequently, measurable performance results are now equally important for all jewelry merchandising managers.
